JUICEBROTHERS
Creative Designer // Art Direction // Social Media Management
Amsterdam | 2020 - 2023
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In collaboration with
Marketing // Bibi Janus
After an inspiring internship, I have been working as an all-round creative within the Amsterdam-based company Juicebrothers for 2 years now. In collaboration with founder and head marketer Bibi Janus, I have created and visualized many beautiful campaigns.
Photography by Jesaja Hizkia
REBRANDING // LIFEPROOF
At the start of my job within Juicebrothers, I helped with the rebranding campaign for a new look and feel and especially a new brand approach. 2021 marked the launch of this new brand identity called Lifeproof. With the re-branding to Lifeproof, Juicebrothers wants to showcase that all the products in its lineup offer resistance to the everyday obstacles life brings. Workout-proof, morning-proof, hangover-proof. Juicebrothers has an appropriate product for every situation we encounter.
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Lifeproof **The act or method of protecting oneself, and/or building resistance against life's everyday ailments or attacks through the consumption of Juicebrothers juices, foods and treats.
The common cold. The hangover. The snooze alarm. Juicebrothers has created products to not only revive your mind and body, but defend your mind and body . Giving you the organic, cold-pressed ability to resist anything life throws at you. Making you Lifeproof.
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For the launch of this new branding, I developed a video campaign, created visual content and set up a social media strategy to implement the new branding online
We make you
Concept // production // set styling // videography // post production
PHOTOGRAPHY
In my 2 years at Juicebrothers, I have acted as an all-round creative.
One of the additional duties within this role was photography
SOCIAL MEDIA FORMAT // CLEANSE DIARY
During my work at Juicebrothers, I am regularly involved in thinking and developing formats for social media. one of the formats I came up with and fully developed for Juicebrothers' Instagram account is the format: 'The Cleanse Diary.'
Juice cleanses are one of the best-selling and most popular products within the Juicebrothers assortment. However, for a long time these juice cleanses were only bought by a limited target group. With the format The Cleanse Diary, I wanted to demonstrate how a cleanse fits into any lifestyle.
GRAPHIC DESIGN & BRANDING
Besides video and photography work, I also do a lot of graphic design work for Juicebrothers. I've worked on designs for the website page or created graphic elements for print material.
Who is your
Concept // production // set styling // videography // post production
CAMPAIGN // SUMMER LOVE
For the launch of a new, seasonal, juice flavor: Summer Love, I conceptualized and developed the “Who is your Summer Love” campaign
The campaign showcases how we can feel love in vastly different ways. A friend kind of love. A family kind of love. A self-kind of love. A romantic kind of love. With this, we want to encourage you to take good care of yourself, as well as your loved one, during this summer (2022).
ART DIRECTION, STYLING & PRODUCTION
While working at Juicebrothers, I have also collaborated frequently with talented photographers and creatives. For these projects, I have been responsible for concept development, art direction and styling.
Photography by Lisa van Dam
Photography by Lisa van Dam
Photography by Lisa van Dam
Photography by Lisa van Dam
Photography by Lisa van Dam